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The 3 Elements Every Tech Marketer Needs to Hone Their Digital Language

In conversion optimization, Optimization by Jonathan FriedmanLeave a Comment

Getting visitors to convert is all about quality of communication between marketers and their site visitors. But what is this communication really based on? Non-Violent Communication or NVC, refers to a collaborative process of communication in which humans are able to compassionately give and receive personal details in order to drive a quality interaction. Dr. Marshall B. Rosenberg, who developed …

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The low-hanging fruit to faster website conversions? Emotional Intelligence.

In conversion optimization, Optimization by Jonathan FriedmanLeave a Comment

Let’s start with some cold-hard truths: Marketing experts who use their data to make generalizations about users, will soon feel the sting of their inability to personalize. It may occur that the brand received a quick influx of visitors, but not long after this first-wave, the users will slowly begin to drop off. So, what happened? The problem is straight-forward: …

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What Is Digital Body Language and Why It’s The Future Of Conversion Optimization

In conversion optimization by Jonathan FriedmanLeave a Comment

Imagine you were a sales rep in a store, interacting with clients face to face all day long. If you’ve been doing this for a while, you’ve probably developed a 6th sense when it comes to understanding your prospects. You can tell by facial gestures, body posture, and hand motions exactly what they’re thinking at the moment. You would also …

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The Complete Event List for Growth Hackers in 2016

In Growth Hacking by Dan CarmelLeave a Comment

Finding a solid list of growth hacking events online is hard. You basically have to go through tons of news sites, company sites, niche sites and more, hand picking one event after the other.It’s time-consuming. Trust me. It’s time-consuming. Trust me. As a part of the planning process we did for 2016, I had to do exactly that – find …